Why Cash PT Isn’t a Scam and Cheap PT Isn’t the Problem

A PT charging $60 for a 90-minute session sparked one of the most emotional conversations in the profession:Does low pricing devalue PT… or is that just insecurity talking?Join us as we talk about pricing debate around cash-based physical therapy, patient objections, and what value actually means in the real world.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Giant Needle Shock[01:38] – Privacy and Posting BTS[02:23] – Who Is This Content For[02:48] – Positioning for Referrals[04:33] – Instagram Leads To Knee Doc[06:52] – Finding the Right Doctor[07:59] – Insurance Versus Cash Visit[09:33] – Aspiration Play by Play[11:00] – Slow Playing Relationships[12:40] – Poker Days and Community Meetup Ideas[14:32] – PT Pricing Post Breakdown[15:38] – Cash PT Is a Scam[17:15] – Value Pricing And Market Reality[17:40] – Market Needs Low And High[18:57] – What Really Devalues PT[19:44] – Why Raising Prices Feels Hard[22:40] – Are People Still Buying[23:30] – Consumers Spend Elsewhere[24:53] – Handling Price Pushback[26:39] – Value Is Personal[27:39] – Every Purchase Is Value-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.