Why CEOs Can’t Stay Silent Anymore (And Most Get It Wrong)

"Look, I don't have some secret decoder ring that will tell you that something's performative, but I do think it doesn't take a whole lot of Googling to figure out if something sounds too good to be true, to figure out that it is. And I think part of the way that leaders who are effective do this is they referenced the fact that they were talking to their employees."Traditional leadership used to mean staying neutral, but, not anymore.Today’s leaders are expected to speak on political and social issues—and most aren’t prepared for it.In this episode of the Personalization Outbreak Podcast, Matt Kohut — communications strategist and author of Speaking Out — joins Glenn Llopis to explain:🗣️ Why CEOs can’t avoid political and social issues anymore⚖️ How leaders decide when to speak—and when to stay silent🎭 The difference between authentic leadership and performative messaging👂 Why listening internally is the key to speaking externally💥 What happens when companies get it wrong (and how to avoid it)🎯 Why values alone aren’t enough—you have to act on themIf you’re leading a company in today’s environment, silence isn’t neutral—it’s a decision.And how you show up matters more than ever.----------------------------------------------------------------------------------------------------Video Content:00:00 Intro03:42 Why CEOs Started Speaking on Social Issues06:10 Why Leaders Can’t Stay Silent Anymore10:23 How Decisions Get Made Behind Closed Doors12:21 CEOs are Challenged with Reflecting True Identity13:04 How Leaders Decide Which Issues Matter17:19 Authentic vs. Performative Leadership19:47 Reading Between the Lines29:47 Silence Is Still a Statement----------------------------------------------------------------------------------------------------🎧 Listen now and learn how to lead with clarity, courage, and credibility📺 Full episode available on YouTube----------------------------------------------------------------------------------------------------Grab a copy of Speaking Out: The New Rules of Business Leadership Communication: https://www.amazon.com/Speaking-Out-Business-Leadership-Communication/dp/1647124735----------------------------------------------------------------------------------------------------#Leadership #Communication #BusinessLeadership #MattKohut #GlennLlopis #Podcast #PersonalizationOutbreak #ExecutiveLeadership #CorporateCommunication #Authenticity #LeadershipStrategy----------------------------------------------------------------------------------------------------JOIN THE MOVEMENT:GLLG Company Website: https://www.glennllopis.com/Age Of Personalization Website: https://ageofpersonalization.com/Contact Us: https://www.glennllopis.com/contact-us/Email Us: [email protected] GLENN LLOPIS:LinkedIn: https://bit.ly/3tnBmP9Instagram: https://bit.ly/3fcziRVFacebook: https://bit.ly/33sCg1KTwitter: https://bit.ly/3HVT14B