Why Clients Pay to Work with Me - My Surprising Superpowers episode artwork

EPISODE · Jan 12, 2026 · 9 MIN

Why Clients Pay to Work with Me - My Surprising Superpowers

from Marketing Root Work Podcast · host Judy Murdoch

Send us Fan MailLast year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us.I felt I couldn’t in good conscience ask you to ask your clients why they refer you if I didn’t do the work myself.My integrity as a business coach comes from my own experiences; my willingness to do the difficult, sometimes scary work.In this podcast I share what I learned and how you, too, can and should articulate your super powers in your marketing.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Episode metadata supplied by the publisher feed · Published Jan 12, 2026

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Send us Fan Mail Last year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us. I felt I couldn’t in good conscience ask you to ask your clients why they refer you if I didn’t do the work myself. My integrity as a business coach comes from my own experiences; my willingness to do the difficult, sometimes scary work. In this podcast I share what I learned and how you, too, c...

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