Why Closing Isn't About the Sales Call

When a consulting deal falls apart, most founders rewind the 45-minute sales call. Did I price it wrong? Did I miss a question? Should I have answered that differently?But here's the thing — by the time you're on that call, the deal has already been won or lost somewhere else.In this episode, Celina breaks down the three stages where consulting deals actually stall: your messaging, your materials, and your full sales call process (before, during, and after).You'll learn why specificity sells before a prospect ever talks to you, what deeper engagement piece most consultants are missing, and how to remove friction at every stage so hiring you feels like the easy decision.If your deals are taking too long, going cold, or falling through without explanation, this one's for you.Celina Guerrero helps boutique consulting firm founders build the business development infrastructure they need to move past the referral ceiling -- and grow into the sustainable firm they want.To learn more go to: www.connectand.co/masterclassConnect with Celina on LinkedIn here: https://www.linkedin.com/in/celinaguerrero1/