Why Coaches Aren’t Fully Booked Even When They “Do Everything Right” with Jenny Unsworth (Defender)

If you have ever thought “I know what I’m doing… so why am I not getting booked?” you’re going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isn’t the answer—because in a personal brand business, people aren’t buying your brain. They’re buying what they feel when you speak, teach, and lead. We got into the ways coaches end up sounding proformative. Not because they’re fake—because they’re trained. School, jobs, the whole employee pipeline teaches: do what the authority figure says, and you’ll get the reward. Entrepreneurship is different. You can do every step and still get no payoff if you’re not anchored in your own voice, your own lane, and the work you can actually stand behind when the results show up. And the DM conversation in this episode? Worth the listen. Jenny reframes “selling in the DMs” into what it should have been all along: connection without an agenda, trust built through honest touchpoints, and content that does the heavy lifting so you’re not trying to force a pitch in message #4 like a desperate raccoon. Jenny Unsworth coaches ambitious women in their 20s (and other driven entrepreneurs) who want predictable sales without losing themselves in hustle, performance, or constant strategy changes. She’s known for spotting the “half tweaks” that keep people stuck and helping them lead with clarity, conviction, and real brand energy. Connect with Jenny on Instagram: @iamjennyunsworth