Why ‘Community’ Won’t Pay Your Rent

Community is not a business model. It doesn’t matter how friendly your space feels. If people wouldn’t fight to keep it open, you’ve got a structure problem. Not a marketing problem. Not a mood problem. A foundation problem. If your space disappears when the coffee runs out or the manager takes a break— That wasn’t a community. That was an atmosphere. And the atmosphere doesn’t keep the lights on. So what does? → Real relationships → A shared purpose → Clear agreements → Recurring revenue As Joana at DINAMO10 says: Coworking is an action, not a place. It’s not a mood. It's not a Pinterest board. It’s a place people need—and would fight to keep. Would your members notice if you weren’t there next week? Would they care? That’s the level we need to be operating at. 🔗 Read the full article: What Is a Third Place (And Why Community Alone Won’t Save Us) https://www.linkedin.com/pulse/what-third-place-why-community-alone-wont-save-us-bernie-j-mitchell-tuagf 🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]Subscribe to Coworking Community Builder Daily on Soundwise