Coworking Community Builder Daily
by Bernie J Mitchell
📢 Daily coworking power-ups in under 60 seconds. Get real, actionable strategies to fill your space, increase retention, and grow a banging coworking business. No fluff—just straight-to-the-point insights that actually work. Listen now and start building a stronger coworking community today.
Episodes
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What to do when a corporate Death Star opens next door
Panicking and offering desperate 50% discounts when a corporate giant opens next door will destroy your culture faster than they ever could. Become a Coworking Community Builder and turn your members into citizens with my free 6-day email course. 👇 Click the link in my channel bio! 👇 Subscribe…
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Why reading about community isn't the same as building one
Reading fifty books on community theory means absolutely nothing if you aren't doing the messy work of bringing real people together. Become a Coworking Community Builder and turn your members into citizens with my free 6-day email course. 👇 Click the link in my channel bio! 👇 Subscribe to...
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Why you should stop learning website builders and just send an email
Stop wasting hours learning complicated website builders when all you actually need to do is send a plain text email. Become a Coworking Community Builder and turn your members into citizens with my free 6-day email course. 👇 Click the link in my channel bio! 👇 Subscribe to Coworking Community...
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Why your members don't care about the coworking industry
Stop boring your members with global coworking stats and start helping them actually connect with each other. Become a Coworking Community Builder and turn your members into citizens with my free 6-day email course. 👇 Click the link in my channel bio! 👇 Subscribe to Coworking Community Builder...
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Why 90% of Coworking Founders Burn Out (Don't Go It Alone)
Don't go it alone when building your coworking space. Actually, don't go it alone when creating anything. I don't mean people need to work directly on your project—they just need to be around. Take the London Coworking Assembly. Members chat about everything from rooftop installations to coffee...
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Stop Booking Celebrity Speakers for Your Events (Do This Instead)
The Celebrity Speaker Trap That's Hurting Your Events You're spending too much time, money, and energy chasing rock star speakers to wow your crowd. Yes, celebrity speakers draw crowds—I've worked at plenty of events where people queue to touch the clothes of famous authors and industry darlings....
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Is Opening A Coworking Space Without A Community A Huge Mistake?
I've watched this mistake countless times: someone opens a coworking space, then scrambles to find members. The smart operators flip this completely. They gather their community before they need desks to fill. Here's why this works: When you bring people together first, they bond. They get to…
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5 Big Mistakes Killing Your Coworking Space
The five biggest mistakes that coworking community builders make. Building a thriving coworking community is an art. But even the best intentions can be derailed by a few common, yet critical, mistakes. Are you falling into any of these traps? Selling an Empty Promise: Don't sell the idea of a...
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Why Most Coworking Spaces Fail Fast
The harsh reality: 20% of UK businesses fail within two years. 60% don't make it past five. When you're opening your coworking space, you get caught up in the excitement — finding the perfect spot, kitting it out, getting all the kit in. It's knackering work. But here's what nobody tells you:...
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The Real Reason People Love Coworking!
The Uncomfortable Truth About Coworking Spaces No one actually cares about your coworking space. Harsh? Maybe. True? Absolutely. Most operators obsess over the furniture, the amenities, that "perfect" coffee setup (which, let's be honest, is usually mediocre at best). However, what actually draws...
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Make Your Coworking Space Website Stand Out!
The Name Swap Test That Exposes Generic Coworking Websites Listen, we need to talk about your website copy. Words like "vibrant," "flexible," "leading," "seamless," and "built for productivity" don't actually say anything. They're the same language plastered across every coworking space website....
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Is Your Newsletter Sign Up Too Boring?
Stop saying "Sign up for updates" on your website. We all have some version of it – "Subscribe for updates," "Stay in the loop," "Get our newsletter." It sounds like the obvious thing to put on your coworking website when you want email subscribers. But it's incredibly vague. When I see that on a...
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Why I Ditched Social Media Stress for a Weekly Newsletter
"But Bernie, I don't have time to write a newsletter." I hear this constantly. And here's the thing - you're thinking about it backwards. Most people skip newsletters because they think it's extra work. But they'll spend hours crafting individual social media posts, Instagram captions, and…
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3 Surprising Benefits of Hosting Regular Events in Your Coworking Space
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This Newsletter Mistake Took Me 3 Weeks to Spot (Most People Miss It)
The Representation Problem Most People Keep Missing I'm part of a coworking project that sends out a weekly newsletter and the surface, they're doing everything right – highlighting events, featuring community members, sharing success stories. It's solid content marketing. But here's what took me...
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The Secret Reason Coworking Spaces Help You Make Friends!
The Business Ecosystem Nobody Talks About Every business person in your coworking space wants three things: a cure for loneliness, great espresso, and more business. Here's what most operators miss. Studies prove people hire based on proximity over internet searches. Think about it — we Google...
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The Secret to a Cool Coworking Space!
The WeWork Trap Nobody Talks About Every week, another coworking operator tells me the same thing: "I want to scale like WeWork." Here's what they're missing: Your members didn't join for the kombucha on tap or the neon signs. They joined for you. I've watched brilliant, quirky, deeply local...
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Why Email Might Be the Best Community App Ever!
The Most Controversial Thing I Said This Week I told a room full of community builders that email is the best community platform. Not Slack. Not Discord. Not Mighty Networks. Not whatever shiny app launched last Tuesday. Email. Here's why everyone got upset — and why I'm right: Every time you add...
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Are You Making This Costly Newsletter Mistake Every Month?
The Newsletter Frequency That Makes People Forget You Exist I have this argument every week with coworking operators about the frequency of newsletters. Here's the brutal truth: When you send monthly, people forget who you are. When you send weekly — even if they don't open every email — you stay...
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Your Newsletter Is An Advert (Here's How to Fix It)
There's a brutal difference between writing TO your community and writing FOR them. Most coworking newsletters are announcement graveyards. "Yoga at 6pm! New coffee machine! Member spotlight!" It's an advert dressed up as a connection. I've written hundreds of these. They die in the inbox. Here's...
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Email vs Discord vs Slack: The Uncomfortable Truth About Community Platforms
The Platform Wars Are Missing the Point Everyone's chasing the shiniest community platform — Discord, Slack, WhatsApp, LinkedIn groups. Here's what actually happened with the London Coworking Assembly: We spent months bouncing between platforms. Members are split across Slack channels; nobody...
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 Why no one wants to sign up for your newsletter!
Nobody wants your lame updates. Think about it. When was the last time you woke up thinking, "God, I hope someone sends me some updates today"? Never. That's when. Yet here we are, slapping "Sign up for updates" on our websites like it's 2003 and people still get excited about email. Your opt-in...
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You're NOT Spamming If You Do THIS One Thing (Email Marketing Truth)
The "I Don't Want to Spam People" Lie Let's end this excuse right now. You're only spamming if you: Buy an email list Add people without permission Send garbage to strangers That's it. That's spam. Here's what's NOT spam: When someone types their email into your website and hits "subscribe", —...
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The Death of Performative Coworking (Are You Building Real Community?)
The performative era of coworking is over. No more bullsh*t. The cat's out of the bag. People are too close to real struggles—such as wealth inequality, global conflicts, and economic uncertainty—to fall for gimmicks anymore. Those free trials that hook nobody. The meditation rooms that are...
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50 Free Memberships? Why This Coworking Space Just Made a Tragic Mistake
The "Free Membership" Trap That's Harming Coworking Spaces I just witnessed something that gave me a headache: a brand-new coworking space offering 50 free six-month memberships to anyone who signs up quickly enough. Here's the brutal truth about why this strategy backfires: Free devalues...
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The Real Reason Breaker Collective's Emails Hit Different
The moment you hit "compose" on your newsletter, something weird happens. You suddenly transform into Corporate Robot 3000 – all buttoned-up, businessy, and completely unrelatable. But here's what actually works: Write like you're texting your business bestie. Take Gemma and Caroline from the...
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How Trust Builds Real Business Success!
The uncomfortable truth about business trust that nobody talks about: We all think people buy from brands. But here's what actually happens—especially in consulting, coaching, and community-based businesses. People don't connect with your logo or your company name. They connect with you. When...
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4,500 LinkedIn Followers But Only 104 Views? Here's Why Email Wins
The Social Media Follower Illusion: Why Email Is Still King I saw something that perfectly illustrates why I bang on about email lists so much. A friend posted on social media today. They've got 4,500 LinkedIn followers—impressive, right? But here's the kicker: only 104 people actually saw their...
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Stop Sounding Like a Robot in Your Emails!
Making Your Emails Feel Personal (Even When Sending to Thousands) One of the biggest challenges with email marketing is making it feel personal when you know you're sending to hundreds of thousands, or even millions, of people at once. Big companies like Vodafone, 3Mobile, and Apple do this…
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The REAL Reason Coworking Spaces FAIL at EMAIL MARKETING
I've had some version of this conversation about 300,000 times in my life, so I thought I'd share it with you. "Hello, coworking space owner." "Hello." "Do you send an email newsletter?" "We do it every quarter." "Why do you do it every quarter?" "Well, because we don't have time. We don't know...
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The Real Reason People Ignore Your Emails!
So, with this email thing… You need to keep emailing people. People will only make a purchase after 15 or 20 emails. So, you have to send a lot more emails than you think you do. And it’s not like you can send 20 emails and people will magically buy. They actually have to open and read those...
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5 Simple Steps to LAUNCH Your Email Newsletter TODAY
1. Ask 3 people what email tool they use — then pick one. 2. Stop worrying about the perfect platform — just get started. 3. Keep your first email super simple — share something happening. 4. Learn to write by writing — you'll get better every time. 5. Expect to improve — you'll be lost in…
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Why You Should Start an Email Newsletter Before Anything Else!
Before you launch anything — start an email newsletter. Before you open a coworking space. Before you build your dry-cleaning app. Before you spend months perfecting the brand. Start a simple, human newsletter. Why? Because it tells you who actually cares. I’ve met so many people who built...
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Why Email Newsletters Are More Valuable Than You Think
Why Email Newsletters Are More Valuable Than You Think Everyone chases the algorithm here on LinkedIn. But email compounds in real life. Think: Dunbar’s Number + 1000 True Fans. Got 50 seats in your coworking space? You don’t need everyone. You need a core 1000. 25% open rate = 250 people reading...
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Tired of Small Talk? Try This New Way to Connect! - Unreasonable Connection
If that sounds like your room, we'll meet today RSVP here - https://lu.ma/lj7k6baw Today's Unreasonable Connection is not a networking event. It’s a space for people who are tired of small talk. And surface-level hype. There’s a lot of joy, pain, and social and emotional labour that goes into…
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Not Sure How to Use AI in Your Coworking Space? This 2-Min Quiz Will Show You.
AI for Coworking Quiz - https://ai-coworking.scoreapp.com/ 🚨 Only 6% of people use AI at work. That’s what Deloitte found when they surveyed 4,150 people. Six %! AI is everywhere—yet most people haven’t even scratched the surface. That’s why we built the AI for Coworking Quiz. In less than five...
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Why ‘Community’ Won’t Pay Your Rent
Community is not a business model. It doesn’t matter how friendly your space feels. If people wouldn’t fight to keep it open, you’ve got a structure problem. Not a marketing problem. Not a mood problem. A foundation problem. If your space disappears when the coffee runs out or the manager takes a...
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How to Create a Welcoming Workspace Environment?
"Good work is social. Good life is social." Stephen Carrick-Davies from Facework shares what happens when coworking becomes more than desks and deadlines—it starts being about people, possibility, and purpose. From running spaces in South London that welcome sanctuary seekers to redefining...
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🚀 Why Are People Quietly Quitting Your Coworking Space? Here’s the Real Reason.
🚀 Why Are People Quietly Quitting Your Coworking Space? Here’s the Real Reason. If members are quietly fading away, it’s not about price—it’s about connection. 💡 People don’t just buy a desk. They buy a community. But if they don’t feel seen or engaged, they’ll stop showing up and eventually...
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The REAL Reason People Aren't Joining Your Coworking Space!
📢 🚀 Struggling to Attract New Members to Your Coworking Space? Try This. If people aren’t joining your coworking space, the problem might not be price—it’s perceived value. 💡 Here’s how to make your space stand out: ✅ Highlight the Value – Your website header should clearly communicate what...
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Why Members Pay for Coworking (It’s Not About the Desk)
Too often, coworking spaces compare desk pricing to working from home. But here’s the truth: people aren’t buying a desk—they’re buying something much bigger. 💡 What are they actually paying for? ✅ Getting out of the house & into a professional environment ✅ Access to a community, structure, and...
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Going to Workspace Design Show? Don’t Miss These 3 Coworking Workshops!
📢 🚀 The London Coworking Assembly is Back at the Workspace Design Show! We’re back at this year’s Workspace Design Show in Angel Islington—and we’ve got three powerful workshops designed specifically for neighbourhood coworking spaces. 💡 If you’re a community manager or own a local coworking...
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⚡ Coworking Business Owners: Stop Struggling Alone! Here’s What Works
📢 🚀 I Wish This Existed When I Ran a Coworking Space My favourite coworking spaces are built by people solving their own problems. That’s exactly why we started the Coworking Community Builder Cohort. When I ran a coworking space in Euston, we were doing everything at once: ✅ Marketing &…
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🚀 Feeling Stuck in Your Coworking Business? Try This Simple Shift!
📢 🚀 Feeling Stuck in Your Coworking Business? Try This Simple Shift! Every coworking operator hits a wall. Sales feel slow, competition is fierce, and no matter what you do, it’s not enough. I’ve been there. Running a coworking space in Euston, London - we did everything we knew how to do—but...
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🚨 The 5 Biggest Mistakes Coworking Spaces Make (Are You Guilty?)
Every coworking space wants to build a thriving community, but most make the same critical mistakes that keep them from doing so. 💡 Here are the 5 biggest mistakes—and how to avoid them: ✅ Talking about "community" before it even exists – Build the vibe first, then the community. ✅ Ignoring...
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🚨 Why Most Coworking Spaces Fail (And How to Avoid It!)
📢 Want Your Coworking Space to Thrive? You Need a Vision. I’m seeing it everywhere—new, well-funded coworking spaces dominating marketing while older spaces struggle to keep up. But here’s the truth: 💡 The successful ones invest in the future. The struggling ones? They’re coasting on past...
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Is Your Home Office Secretly Hurting You? Try This Instead! #smartworking #workfromanywhere
🟢 Coworking Community Builder Cohort Waitlist ➡ https://bit.ly/coworkingbuilder ☢️ 5 Biggest Mistakes Coworking Leaders Make (And How to Avoid Them) - Email Course - https://berniejmitchell.com Should you go to a coworking space? Maybe you shouldn't But coworking spaces are precious if you’re a:...
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The *Best* Time to Start Your Email List
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com 👍 Like, Share, and Subscribe: Enjoyed the video? Please give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community…
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Why Your Newsletter Feels Impossible (and How to Fix It) #community #emailmarketing #coworking
Why is it so ridiculously hard to make an email newsletter every week? You need to get set up for it. After all, you need a process. Last week, I worked with someone, and it took us two hours to create an email newsletter. I know many of you will go, "Oh my god, that's four hours of people's…
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The Coworking Crisis: Why Spaces Need More than Just Desks
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How do you get the community to work in your coworking space? People get this wrong, and I've definitely gotten it wrong when I've gotten overexcited about the community. When you open or...
About this show
📢 Daily coworking power-ups in under 60 seconds. Get real, actionable strategies to fill your space, increase retention, and grow a banging coworking business. No fluff—just straight-to-the-point insights that actually work. Listen now and start building a stronger coworking community today.
Hosted by
Bernie J Mitchell
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