Why Companies Chase the Wrong Opportunities
from The Accidental Marketer Podcast Hosted by Impact Planning Group
Many organizations spend enormous amounts of time evaluating markets, customer segments, and growth initiatives, yet surprisingly few first agree on what makes an opportunity attractive. In this episode, Tom and Mary explain why defining success before evaluating options leads to better strategic decisions, stronger organizational alignment, and fewer debates driven by opinion. Learn how one simple shift in thinking can help your organization uncover opportunities that have been hiding in plain sight.
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