Why Companies Kill Their Own Social Media Accounts

In this episode of Public Relations with Fexingo, Lucas and Luna explore the growing trend of companies deleting their social media accounts. They examine the case of Lush Cosmetics, which walked away from Instagram, Facebook, and TikTok in 2021 and again in 2025, citing mental health concerns and algorithm fatigue. Lucas breaks down the data: Lush's organic reach had dropped 67% year-over-year, while their email newsletter conversion rate was 8x higher per dollar spent. Luna asks whether this strategy actually damages brand awareness, especially for younger demographics. Together they unpack the PR calculus behind account deletion, including how Lush replaced social with community-run forums and local events. They also touch on Patagonia's minimalist approach and REI's #OptOutside campaign. The episode ends with a light donation pitch tied to the conversation about choosing where to invest time and money. #PR #PublicRelations #Marketing #SocialMedia #LushCosmetics #BrandStrategy #DigitalDetox #AlgorithmFatigue #CommunityBuilding #EmailMarketing #Patagonia #REI #OptOutside #ConsumerTrust #EarnedMedia #FexingoBusiness #BusinessPodcast #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo