EPISODE · Jun 10, 2022 · 9 MIN
Why Consumers Are Willing to Pay More for Some Brands
from WSJ Your Money Matters · host WSJ Your Money Matters
Inflation is weighing on consumers’ finances, but some shoppers are still willing to pay rising prices on brands they like. But not all. The Drucker Institute’s Rick Wartzman joins host J.R. Whalen to discuss the challenges this poses to companies that often pass higher costs on to shoppers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Why Consumers Are Willing to Pay More for Some Brands
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