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EPISODE · Jun 10, 2022 · 9 MIN

Why Consumers Are Willing to Pay More for Some Brands

from WSJ Your Money Matters · host WSJ Your Money Matters

Inflation is weighing on consumers’ finances, but some shoppers are still willing to pay rising prices on brands they like. But not all. The Drucker Institute’s Rick Wartzman joins host J.R. Whalen to discuss the challenges this poses to companies that often pass higher costs on to shoppers.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Inflation is weighing on consumers’ finances, but some shoppers are still willing to pay rising prices on brands they like. But not all. The Drucker Institute’s Rick Wartzman joins host J.R. Whalen to discuss the challenges this poses to companies that often pass higher costs on to shoppers.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of WSJ Your Money Matters?

This episode is 9 minutes long.

When was this WSJ Your Money Matters episode published?

This episode was published on June 10, 2022.

What is this episode about?

Inflation is weighing on consumers’ finances, but some shoppers are still willing to pay rising prices on brands they like. But not all. The Drucker Institute’s Rick Wartzman joins host J.R. Whalen to discuss the challenges this poses to companies...

Can I download this WSJ Your Money Matters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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