Why consumers pay more for certain brands even in a tight economy

from FoodNavigator-USA Podcast · host William Reed Ltd

Kantar BrandZ’s Ellie Thorpe explains why brands like Coca-Cola, Red Bull and Walmart continue gaining loyalty, pricing power and market share despite inflation, cautious spending and growing consumer uncertainty

Episode metadata supplied by the publisher feed · Published May 18, 2026

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Why consumers pay more for certain brands even in a tight economy

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