Why Content Marketing Isn’t a Long-Term Process with Andrew and Pete

KEY TAKEAWAYS COVERED IN THE PODCASTContent marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else.Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow.Consistency is key with marketing. Create an amazing idea and be consistent in always improving. However, don’t consistently do something that isn’t working. Be consistent with what IS working.Pushing yourself out of your comfort zone is a great tool for marketing. Test the waters using your Instagram story or social media first to see how it’s received!What piece of content got the best reaction? Milk it. Use it again and create something new out of it!For bouncing ideas around as a solopreneur, find an accountability partner or get involved in a mastermind group.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to be different. Don’t be afraid to break the mold and do things others won’t expect. There are so many marketing services out there, so it will take something new and unique to make it all work. The moment you stand out, the quicker you grow.HIGHLIGHTS YOU SIMPLY CAN'T MISSContent marketing isn’t a long-term strategy – 12:13The remarkability trifle -14:44How to test your ideas with reaction spikes – 22:04All about Andrew and Pete’s very first event Atomicon 2019 – 45:52LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEAndrew and Pete’s website Find Andrew and Pete on:FacebookInstagramTwitterAndrew and Pete TVAtomicon 2019Transcript below Hello and welcome to episode 31 of the Social Media Marketing Made Simple podcast. I am your host, Teresa Heath Wearing. I am so glad to have you here with me today. I am now at the end of September, where we have focused the entire of September on interviews, on bringing you amazing guests. Today, to round off, I have not disappointed yet again. I have got a fantastic guest for you today. Now it's not to say that after this week, we're not doing guests anymore, that's not the case at all. We're going to mix things up. So there's going to be episodes with me that are solo episodes, and then we're going to have yet more amazing interviews. I still have some amazing people lined up coming soon. But I just wanted to really kickstart the interviews, as I had done none since starting the podcast. Hence, why I decided to dedicate an entire month just to giving you amazing guests.Today, I've not got one, but two amazing guests. I am so privileged to not only have them as guests on the podcast because they're amazing marketers, but that I am lucky enough to have them as friends. So in today's podcast, I bring you Andrew and Pete. It's like I need to fanfare again, I want to do this on every single one. I am definitely going to have to get that kind of sound clip that plays when I mention someone's name. So if you haven't heard of Andrew and Pete, they are the funnel content marketing duo who help business and brands get faster results from their content. They have a weekly YouTube show, and they run one of the UK's leading content marketing membership communities called Atomic, where they bring people in every single month to teach their audience various different things to do with marketing and social media, and content.I was lucky enough, not so long ago, to do a lesson for them all about webinars and converting people from an email to a sale. So that was great. So they provide some great content within their membership. They've also written two books, the Hippocampus, and Content Mavericks. They regularly keynote internationally at conferences around the world. They've spoken at Social Media Marketing World a number of times. I have to say, they are some of the most entertaining people you will see on a stage.Whenever I see Andrew and Pete, I always, A, learn something from them, and B, am thoroughly entertained. So, today, you are up for a real treat, because this is going to be a fun podcast. I do feel, though, it needs to have a slight warning in place that there is a lot of laughing going on. So I apologise at times if it gets a bit silly. But I can assure you, they drop some amazing value bombs and you are going to get some great content from this podcast episode. They are the kings of content. So let me not take up any more time and go straight to the interview. Here's Andrew and Pete.So I am super excited about today's podcast episode, and to introduce you to these amazing guys that I am very lucky to call my friends. So it gives me the greatest pleasure to welcome Andrew and Pete, yay. Thank you so much for coming on, guys. I am so please to have you on the podcast with me today. Thank you for saying yes.Aw, it's our pleasure.We would say yes to you any day of the week.Aw, thanks guys.I feel like there should be a pre warning, though, to anyone listening, that when Andrew and Teresa are in the same room, they laugh a hell of a lot. We just trigger each other off. I don't know what it is.We love a laugh, don't we?We love a laugh. It's good exercise.Do you know what? I think it's a great way to be. I think if you can laugh at stuff, then life is just so much nicer, isn't it? And easier.We should call each other every morning just to-Just to like pump each other up, get each other kind of all siked for the day. The problem is, though, the other thing that we do is we get on a call, and we take forever, because we just can't stop laughing. So we are ...For this podcast interview, we've already taken half an hour. We've only just started recording.Yeah, yeah. So I apologise now, that this is going to be ... This is going to be great, these guys are fantastic. It's going to be fun. But we are going to laugh a lot, which hopefully you don't mind, because I quite like that.I'm going to try not to.Yes, should we try and be reasonable.[inaudible 00:05:13].Yeah, we ought to do five minutes.I think Pete is going to keep us on chat.Yes, absolutely. I think we need to be kept on chat.This is the look.Oh, that's a good look.It's great for a podcast.You have to screenshot that look, so that people can see. But yeah, Pete just gave me a nice sort of firm, teacher stare, eyebrows down, basically saying that is enough now, get on with the podcast.Question one, please.Let's talk about content.So, let me start off, because I just have to let you guys talk, because honestly, we're just going to keep laughing. So let me start off, if my audience hasn't heard of you before, one, where have you been? Because Andrew and Pete are amazing. But tell me guys, who you are, how you got to be doing what you're doing now, which is mainly just laughing? But please share for our audience.Okay, so me and Andrew, we've set up a business together and we met each other at university. We bonded over our friendship to one day rule the world and run a business together. When university was over, we had to make that decision of do we go into business together? Do we not? Do we just get a job like everyone else? What do we do? Andrew wanted to move all the way to the other side of the country to live in New Castle, which is just below the wall, hello Scotland, and any Americans there. He wanted to go and live with his girlfriend. I was like, oh my god, what do I do? Because I'm going to have to move out of my comfort zone, I've only ever lived with my parents and the university halls-Which was like half an hour away from his parents.Yeah, okay. My parents did everything for me. I had to move all the way to New Castle, to set up a business in a place where I knew absolutely nobody. We have no business contacts, we had no experience, we didn't really have a proper business at that point. We had no content, we had no social media presence. We thought, how the hell are we ever going to make this work? So we started doing all the regular things that everyone does. I made that decision, let's move to New Castle with Andrew. I decided to be that third wheel in the relationship. I didn't get the hint.Yeah, his girlfriend was thinking, great, we'll get away from Pete now. Pete was like, no, no, I'll just come with you.All the same house as well, it was tough.I'll sleep on the end of the bed, it'll be fine.Just a little.So we did everything that we should do, and that's something that, a lot of people get into that stage where everyone is doing all the things they think they should be doing in the way that they should be doing it. We were [inaudible 00:08:08], we were doing email marketing, we were tweeting, we had a LinkedIn, we had a Facebook page. We were doing everything right-ish. But yet, we weren't seeing any results. Not any results, which meant nothing. It was really devastating. But we knew that it was a longterm strategy. So that's what we always tell you, right? It's a longterm strategy.In this podcast today, I'm going to prove to you that it's not a longterm