Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home

from The Partnership Economy · host David A. Yovanno and Todd Crawford

Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on all stages of the funnel with your affiliate and influencer partnerships, Jenn’s learnings from working in the D2C space, and the role of partnerships on the path to purchase, especially when it comes to products with higher AOV. This podcast episode was produced by Quill.

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