Why "Covered by Insurance" Is Sinking Your Practice

If Medicare only pays for the "bare minimum," why are so many clinicians still giving away their best work for free?What if you stopped seeing Medicare as the full solution and started using it as the entry point to a better experience... would your business survive longer?Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here. In this episode, we cover:[00:56] The Big Idea: Medicare as a Loss Leader[02:03] Entry-Level Clinicians and Insurance Billing[03:56] Medicare Coverage vs. Premium Services[04:18] Medicare as a Loss Leader[05:22] Communicating Value to Patients[08:06] Framing Value in Therapy Services[11:03] Real-World Examples and Strategies[14:55] Consumer Behavior and Therapy Services[17:20] Creating Value Beyond Insurance Coverage[24:13] Profitability Problems and Solutions[27:45] Medicare Beneficiaries and Out-of-Pocket PaymentsDo you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:Email: [email protected] Instagram: @davekittleLinkedIn: https://www.linkedin.com/in/davekittle/ orCall (646)-781-8884LinkedIn: https://www.linkedin.com/in/davekittle/ orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.