Why Creative Instagram Stories Are The Next Big Thing In Social Media with Dillon Osborne

KEY TAKEAWAYS COVERED IN THE PODCASTOne of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have.Use techniques you have seen on TV and in movies to inspire you to be creative.If you’re using video, you don’t need to tell people what you’re doing as people can see that. Think of more creative ways to share your story.When it comes to video there are both visual and audio aspects. What people don’t realise is that your visual and audio don’t need to correlate.Show you’re doing something and try to tell a different story; it will hold people’s attention much longer.Make the most of b-roll content.You don’t have to use fancy equipment, as video can be filmed on your camera phone. Once you start worrying about what camera you’re filming on, you miss the point of creating relatable content.Film as little as you can so you don’t have to edit as much. To edit on your mobile, Adobe Rush and Splice are great options.Although it can be awkward to film yourself in public, it’s easy once you learn how to be tactful. Look at your surroundings and decide the perfect opportunity.If you need to transfer music to your phone, use a Dropbox that you can access through Adobe Rush.If you think people will be viewing your story without audio, add subtitles letting them know they may want to listen.To get started, you need to understand the story. Find out how you can tell a story without speaking.Every story needs a start, middle, and end. Make sure your story has an opening and closing scene, so people know what is happening.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Aim to have 2-3 minutes of content a day, any more than that and people will start to switch off. Think about the stories you watch; do you skip if it’s too long?HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Dillon Osborne – 04:45How to Limit the Content You Post, Without Cutting Back – 11:00Finding Your Creative Flair – 16:00Showing Your Personality in Your Stories - 21:31Tools and Equipment – 27:13Directing People to Your Long-Form Content – 39:30How To Get Started With Creating Your Own Stories - 44:02LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELive Masterclass Sign UpAdobe Rush for MobileSpliceEpidemic SoundDiltakesphotos InstagramTranscript below Hello and welcome to this week's episode of the podcast, and I am your host Teresa Heath-Wareing, as always. How are you. This week we are talking about one of my favourite subjects, Instagram, and more specifically, Instagram stories. But before we jump into that, I just want to remind you that this Thursday, Thursday the 18th of July, I am running three, that's it, not one, not two, but three, live master classes. I've done three so that hopefully, no matter what time zone you're in, you're going to be able to find a time that suits you. And you heard me say before that I love doing these master classes, I love doing live training, and I love answering questions and helping, so I really hope you've signed onto it and you're going to be joining me. If not, you can head over to TeresaHeathWareing.com/MasterClass and you can sign up there. I can't wait to see you there.Okay, on with today's episode. If you've been following me for a while, you'll know that I love Instagram. It's my most favourite platform at the moment, has been for some time, and one of the things that I love most about Instagram is Instagram stories, because I love how creative they are, how quick they can be, and I just like that kind of honesty of someone being on camera or showing you their day. I find them really interesting. And I don't know about you, but I always have certain go-to people that I like to watch, and obviously, given the algorithm, it puts those people at the front of my feed all the time. Today's interview is with someone that I've been watching on Instagram for a long time, and I love his stories, so I had to get him on the podcast, because I want to share what he does with you, and I want you to go check him out because he's amazing.Today I'm interviewing Dillon Osborne, who is a freelance creative and storyteller who believes in ideas. He works with people to create engaging and exciting stories and bring them to life visually. Dillon is one of the most creative Instastory creators, have I just made that up? Does that sound right? That I've ever seen. So I met him through another guy who I had met at an event, and I started following this guy, and he mentioned Dillon in his stories. So as you do, I clicked and had a look at Dillon, started looking at some of his stories, and honestly, they were brilliant. They were the most creative stories I've ever seen. They were quick and interesting, and they literally kept me captivated, and I've carried on watching them for ages. So I wanted to bring him onto the podcast because I really wanted him to talk about these stories, and also share with you how he creates them, what he comes up with. Because there are very few people doing Instagram stories like his, and like I said, his are super creative, and you really do find yourself wanting to watch them over and over.Dillon and I, I have to warn you, had quite a laugh. He is such a funny guy. We really giggled about quite a lot of stuff, which is great. And he talks through how he got to do what he does now, how he got creative on Instagram, and how he started using insta stories to really showcase what he does. But then the great thing about this is, he talks us through different apps he uses on his phone. Because he does the entire thing on his phone, which is kind of unbelievable, and he tells us what apps he uses and how he puts it together and some of the considerations.Dil is obviously a creative, so he is obviously going to have a good eye for this sort of thing. He's obviously going to be able to put together a good video because that's his job. So I'm not saying that ... Me or others may be as creative as him, but I wanted you to definitely have a look at what he does, because I really think this is going to help you think about your stories more differently. He says some really funny things and really interesting things like, I think at one point he talks about the fact that, when we're on camera we tend to tell people what we're doing, and he's like, "Please stop telling me what you're doing. I'm watching you, I can see it." So that was really cool, and made me think about how I do my stories.I think you're going to love today's episode, so I don't want to drone on and keep talking, I want you to jump strange in and see what you think. Make sure you check this guy out, he's amazing. Introducing Dillon Osborne I am so excited today to welcome the very lovely Dillon Osborne to the podcast. Welcome Dil.Hi, how's it going? Thanks so much for having me.My absolute pleasure. I've got to be honest, we've just been chatting all prior to being on this interview, so we've been chatting for about 30 minutes, which is terrible, we joked that this podcast obviously is going to be really short, because obviously we've done all our chat. But it's so good to have Dil on. I've explained in the intro how I found him, and I've been watching his stories, and I recommend that anybody goes and watch his stories, but I knew I had to have him on just so that he could talk to us about this, because it was so cool. But before we get into that, Dil, can you explain to my audience a bit about who you are, and how you got to do what you're doing now?Yeah. It's a funny one, I have been a graphic designer and a photographer for the last, I like to say about 15 to 18 years, somewhere around that. Got out riding bikes and kind of developed a love of photography and making videos. I've worked professionally as a graphic designer and art director for the last 15 years, and part of that journey I worked in a bike shop. It taught me a lot about building and creating artwork and solutions and stuff, and how to develop it with no budget. It was just one of those things. It was a small bike shop that became one of the largest online retailers in the world. So I learned this insane amount working with them, and the first time I was given a job with them they had asked me to do this thing, and we had this budget, and I was like, I'll try to work it out. I eventually solved it, and that was sort of how I did things for about 10 years with them. I didn't realise the value in that until I then made a move into creative agencies in breakfast, and it sort of just spiralled into this weird thing.I have, over that time, used that skill and developed it into an Instagram, which to me is just a bit of a laugh, it's just kind of a good fun, but it's become a real important tool for me, as a creative person, now I've gone through the stage of working brand-side into client-side, and now I work freelance. So I now operate full-time freelance working for myself, and Instagram is like my show reel and my expressive outlet. It greys the line sometimes for what it is, but it's an interesting question to answer, because most people are like, "Are you an Instagrammer?" I guess. I guess I am.I love that, because actually there are so many people in an industry, whether it be a creative industry, as a videographer or a photographer or whatever, who sometimes do not perform how they are telling other people to. So it's almost like, practise what you preach. And you...