Why Cultural Identity Matters in Luxury Design?

In this episode of Voices for Local, we explore the reality of Indian luxury fashion through an honest, grounded conversation with designer Seema Singh, founder of SS by Seema Singh. From a small-town upbringing in Bihar to building a luxury brand in Mumbai, Seema shares how culture, craft, and lived experience shape authentic design beyond trends, labels, and hype. She speaks about working with Indian artisans, respecting traditional textiles, and the fine balance between emotion and business in fashion. The conversation questions what “luxury” really means in India today, how authenticity often gets diluted, and why staying rooted in culture is more important than chasing global validation. This episode is for anyone interested in fashion, entrepreneurship, Indian craftsmanship, and building meaningful brands that last.