Why Customers Pay More for Value with Heather Heydet
from The 9–5 Exit Plan Hosted by Abraham Donatus
In this episode of 9-5 Exit Plan, I sit down with fractional Chief Marketing Officer and revenue growth strategist Heather Heydet. Drawing from more than 30 years of executive leadership, Heather shares how founder-led businesses can escape the pricing race, build stronger brands, align their teams, and create scalable systems that drive sustainable growth. We discuss branding, entrepreneurship, AI, leadership, marketing, business valuation, and what separates companies that survive from those that become industry leaders. If you’re serious about building a business that grows through value instead of discounts, this conversation is packed with practical insights you can apply immediately. Connect with Heather on : https://www.techcxo.com/
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