Why Data Will be Your Dealership’s Key Differentiator
from DrivingSales Insights Hosted by DrivingSales Dealership HCM
Disconnected data is hurting dealerships. It results in websites that cannot provide a fully optimized, personalized experience for customers, and in data silos that make determining ROI on marketing spend nearly impossible. We will first take a deeper look at the impact of this problem, and then dive into solutions on the horizon with the data revolution coming to automotive. We will explore the developing possibilities for connecting data and outline steps every dealer needs to take to actually understand ROI and maximize marketing spend in a rapidly changing digital world. Presenter: Shoshana DuBow, AutoLeadStar
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