PODCAST · business
DrivingSales Insights
by DrivingSales Dealership HCM
DrivingSales has been sharing dealership best practices for years. DrivingSales Insights is a way to share.....
Episodes
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Building a Digital Marketing Game Plan for the Second Half of the Year
It’s Halftime… Do You Have a Winning Game Plan for the 2nd Half? In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't. You’ll learn how to develop a winning game plan for the rest of 2019 and help…
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Mastering Training and Recruitment in the Dealership
Discover the secrets to effective automotive dealership training and dealership recruitment with Paul Budvitis, CEO and founder of Insurian as he sits down with DrivingSales. In this insightful video, Paul shares his wealth of experience on sales training tips, the importance of automotive...
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Developing Processes That Actually Retain Talent
In our business, consumers don't get a better experience from your processes, they get it from your people. But how well are you training your people? Many times a process or product is put in place to help solve a problem. A new product or process is only as good as the people who implement it....
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4 Tips to Influence Buyer Behavior
Learn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your BDC/Sales teams follow up when shoppers are in market and throughout the rest of their purchase lifecycle to stay top of mind? Join Gray Scott, Marketing Director for...
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Maximize Your Automotive Marketing ROI
Join Dan Trinidad, Founder and CEO of Benchmark Data, as he dives deep into the crucial question every business faces: "What's my ROI?" Discover practical tips on how to optimize your marketing strategies, enhance process efficiency, and leverage software systems for better business outcomes....
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From First Search to Final Sale Understanding Today's Customer Journey
The modern customer journey has changed with the majority of decision-making, price matching, and quality assurance done online before even being in the store. Often times consumers are just using the internet to determine which location they will be purchasing or servicing their car based upon...
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Implementing Technology - Get From Launch to ROI Faster
There is a lot of tech in your store. Learn about the tips and best practices for maximizing the return on new technology investments as well as getting the most bang for your buck out of existing technology. Implementing new systems and technologies can feel overwhelming for dealership...
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Critical Trends in Automotive for 2024 Explained by Jasen Rice of LotPop
Join us for a compelling discussion with Jasen Rice, the founder and CEO of LotPop, as he shares invaluable insights into inventory management within the automotive industry. This interview delves into the nuances of inventory trends, economic impacts, and strategic advice for car dealerships...
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The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them
As customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Ensure a successful launch or ramp up your existing solution by learning the 5 biggest challenges to effective online retailing, identify the root...
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Greg Gifford tells us How Google's AI will Revolutionize SEO for Automotive Websites
Join Greg Gifford, the renowned SEO guru and Vice President of Search at SearchLab Digital, as he navigates the cutting-edge intersection of SEO and artificial intelligence in the automotive industry. This enlightening video unpacks the profound impact of Google's Search Generative Experience…
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How To Win The Trade With The Why
Today’s consumer demands a high level of transparency and independent validation in the dealership experience, especially with the valuation of their trade-in. There’s significant friction in the appraisal process because consumers naturally feel that their vehicle is valued at the top of the...
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Future-Proof Your Dealership with Generative AI
It goes without saying that Generative AI has revolutionized the way businesses operate across various industries, and automotive is no exception. This groundbreaking technology is redefining the future of automotive dealerships by enhancing customer interactions, optimizing employee efficiency,...
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The Power of a CDP in Dealership Marketing
Mike Dececco, Vice President of Business Development at Fullpath, talks to us about the emerging trend in automotive: CDPs. He reviews the value they provide in sales and service marketing and provides specific examples of how it can supercharge new sales as well as retention in your dealership.
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Plan to Train or Plan to Fail: Grow Your Sales Managers into Sales Leaders
Who taught our sales managers how to lead? Who taught them how to develop and engage our millennial workforce? If your answer is, "They learned by watching the managers before them," you are right. However, what worked for Generation X is accelerating our revolving door in this competitive...
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Securing Your Dealership’s Future: Cybersecurity & Compliance Guide
In an era where cybersecurity threats loom larger than ever, protecting your dealership is not just about safeguarding data—it's about securing your future. "Securing Your Dealership’s Future: The Comply.Law Cybersecurity & Compliance Guide" is your comprehensive webinar that delves deep into the...
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The Future of Customer Engagement: How AI and Big Data are Creating a Revolution
This episode explores how AI and Big Data are revolutionizing the way we engage with customers, offering personalized experiences that were once thought impossible. Angelica provides fascinating insights into Equifax's role in enriching dealer data, ensuring cleaner, more effective customer...
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Navigating the Digital Transformation in OEM Parts
The auto parts sector is at a critical crossroads. Digital-first preferences now shape consumer and business behaviors alike, redefining commerce. Parts sellers who can provide shoppers with a digital commerce experience are rapidly consuming an ever-growing digital parts marketplace. Mike Rich…
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7 Ways Text Messaging Will Boost Your Dealership's Bottom Line
Dealerships exist in a perfectly competitive market. They sell an identical product at a near-identical price and because of this, to win customers, they have to compete primarily on customer experience. If this is true, your dealership has to be the most convenient for customers to work with....
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Your Game Plan to Triple Your BDC Close Rate Without Breaking the Bank
The Business Development Center, or BDC, has been the subject of heated debate, inspiring headlines like, “Dealerships Are Dead Without a BDC” and “Death to the BDC.” Whether people are for or against BDCs, they all seem to agree on this: manage your BDC the right way and it will deliver...
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Generative AI: Transforming Automotive Digital Marketing
Dive into the future of automotive digital marketing, featuring special guest Alex Melen, a trailblazer in the digital marketing world. This episode is a deep dive into the evolving landscape of SEO, paid search, and the revolutionary impact of generative AI on the automotive industry. Alex…
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Desktop is DOA. Three Ways to Take Your Digital Showroom to the Next Level
Over the past two years, automotive websites have become bloated with desktop-specific features, but only 30% of a dealership's traffic comes from a desktop computer. This leads to major issues with website mobile speed, and simplicity of UX for shoppers. As website developers, we need to walk…
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How Messaging Can Help You Sell Cars Like Amazon Sells Everything Else
The majority of car buyers have done most of their research and decision-making before ever stepping foot in a dealership. In fact, the very best leads (based off of closing rate) will come from the dealership website. Most dealers know this and have spent vast sums of time and money optimizing…
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Why Data Will be Your Dealership’s Key Differentiator
Disconnected data is hurting dealerships. It results in websites that cannot provide a fully optimized, personalized experience for customers, and in data silos that make determining ROI on marketing spend nearly impossible. We will first take a deeper look at the impact of this problem, and then...
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Is a “Faster Horse” Slowing Down Your Sales?
Take a hard look at your in-store technology. Flashy kiosks may seem shiny and modern, but they’re effectively the equivalent to what Henry Ford called a “faster horse.” Car shoppers have spent more than 13 hours researching vehicles online before they even visit your showroom, and 65% would...
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Convenience Wins 5 Tips to Improve the Customer Experience
Online shopping has changed the way that consumers behave. With the rise of sites such as Amazon, Ebay and Etsy consumers now expect the same effortless experience at your dealership. Convenience now tops the list of consumer expectations and dealers that aren’t catering to these expectations…
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Driving to the Future Revolutionizing Automotive Websites
Welcome to a groundbreaking interview hosted by DrivingSales, featuring industry experts Gino Cipperoni and Eliana Raggio from Dealer eProcess Discover how automotive websites are evolving into dynamic, personalized platforms, shaping the future of automotive marketing and training.
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Insight Into Auto Buying Habits of Millennials, Pickup Truck Buyers, and More!
Understanding different types of people remains a key skill for selling cars. In a time when consumers are increasingly doing their research on their own, primarily online, wouldn't it be great to have a head start on understanding some key buyer segments? At CarGurus, we recently surveyed over...
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Consumer Reactions to Digital Retailing: How to Make It Work for You
We had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What it comes down to is this: To realize digital retailing's full potential, you need to pair it with messaging...
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Mastering Dealership Website Optimization: AI, Mobile Design & SEO Strategies
Join Alex Griffis from Overfuel as he delves into the latest trends and strategies for optimizing dealership websites. This insightful discussion covers a range of topics crucial for digital success in the automotive industry. Discover the potential and pitfalls of AI integration, the importance…
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Reclaim Command of Your Digital Marketing
Today's car shopper is not going to make a purchase using the same behavior they did 5 years ago. 72% of consumers are unhappy with the buying process at the dealership and are spending more time researching potential purchases online. This webinar will serve as an opportunity for dealers to step...
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Unlocking the Value of Your Data
In the ever-changing world of automotive sales, mastering automotive data utilization is crucial for driving effective marketing efforts and achieving strong customer engagement. Many dealerships face a hurdle: their marketing campaigns underperform due to disorganized and incomplete automotive...
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AI and Dealership Phone Handling
We recently chatted with Gary Graves, CEO of TotalCX, about the current state of call management and how he sees the future.
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20 Tips to Use Ads, AI, and Social Media to Supercharge Your Sales
From discovery to purchase, your customers have changed the way they buy and service their vehicles. They're on social media, searching for you and Google, shopping on Facebook Marketplace, and expect immediate responses - - not by phone or email. 89% of consumers prefer to communicate through...
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Delivering a Car Buying Experience Your Customers Want
Based on consumer research, the data is undeniable. The traditional "Road to the Sale" is not aligned with how customers want to buy, but there is a way to successfully navigate the challenges presented by today's buyers and to sell more cars, more profitably. The role of the internet has...
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Why Your Dealership Needs an Omni-Channel Communication Strategy
While a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning are providing consumers with a number of different options to connect and drive them to the dealership,...
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The Shifting Paradigm of Automotive Sales
The way retailers approach traditional sales pipelines of Internet, walk-ins, and inbound calls is changing. We will share and recommend ways to personalize the sales experience to every customer.
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Selling Profitably When Your Customers Know More Than Your Salespeople
The average consumer conducts 14 hours of online research before they end up purchasing a used car (2016 Auto Trader Study). As a result, they often know more about the vehicles they’re interested in than your salespeople do. In this webinar, attendees will discover how to deliver an exceptional...
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Make Digital Retailing Work For Your Dealership
We all know that consumers want more convenience when it comes to car buying. It's why digital retailing is such a hot topic. But instead of debating whether digital retailing is good or bad for dealers, let's talk about the bigger picture of conversational commerce and how you can help reduce...
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Connecting Offline Marketing to Online Conversions
The path from offline marketing to online browsing is seamless today. Savvy digital marketers are weaving offline and online presence together with messaging to build relationships with shoppers whenever and wherever they’re ready to connect. Presenter: Ed Parkinson, ContactAtOnce
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5 Tips for Improving Customer Engagement in Every Customer Interaction
The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-to-face interactions aren't just as important as those online. In today's environment, engagement is more important than ever.
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Stop the New-Hire Revolving Door at Your Dealership
Did you know with turnover rates at 67% it costs your dealership as much as $450 per car sold and about $45,000 per lost employee? Whether you’re a General Manager who wants to boost profitability, a Sales Manager who wants to analyze sales performance or a Sales Consultant who wants to visualize…
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Gear Up for Success: Effective Goal Setting
During this roundtable, we focus on goal setting in the new year. This ranges from goals for ourselves, and our teams, but also how to encourage our team members to set goals for themselves. As we know as leaders in organizations, allowing our team to set their own expectations/goals almost…
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The Auto Dealer's 5-Step Guide to Team Building
Is your dealership utilizing its team to increase efficiencies and productivity? If not, you need to foster a team dynamic for a number of reasons. More than 85 percent of all workplace failures have been attributed to lack of collaboration and/or ineffective communication. The degree to which…
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Bridging the Gap Between Online and In-Store Experiences using AI
In a world where digital transformation is key, Audi Jacksonville has boldly redefined the car buying experience. In this episode we uncover how they revolutionized their sales process, benefiting both their team and customers. Discover the Future of Automotive Retailing with Audi Jacksonville's...
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ABOUT THIS SHOW
DrivingSales has been sharing dealership best practices for years. DrivingSales Insights is a way to share.....
HOSTED BY
DrivingSales Dealership HCM
CATEGORIES
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Frequently Asked Questions
How many episodes does DrivingSales Insights have?
DrivingSales Insights currently has 44 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is DrivingSales Insights about?
DrivingSales has been sharing dealership best practices for years. DrivingSales Insights is a way to share.....
How often does DrivingSales Insights release new episodes?
DrivingSales Insights has 44 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to DrivingSales Insights?
You can listen to DrivingSales Insights on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts DrivingSales Insights?
DrivingSales Insights is created and hosted by DrivingSales Dealership HCM.
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