Why Dealers Are Losing Profitable Deals (And Don’t Know It) Shift Into Profit ft. Jade Terreberry

🔸 Most dealerships aren’t losing deals because of bad marketing. They’re losing deals because they’re measuring the wrong things. In this episode of Shift Into Profit, Jason Harris sits down with Jade Terreberry from Cox Automotive to break down what actually drives dealership profitability today—and why leads, CPL, and impressions are misleading most operators. This conversation digs into: • Why market share is the real North Star KPI • How the long-tail trade strategy turns one deal into 2–6 more • Why dealers are losing deals over trade values they should be winning • How the service drive is the most underutilized profit center in the dealership • Why great marketing fails when process and people aren’t aligned • How to “Moneyball” your dealership using data, not gut feel If you’re a dealer principal, GM, fixed ops leader, or marketing decision-maker trying to sell more cars, make more money, and build loyal lifetime customers—this episode is required listening. 👇 Watch, share, and drop your biggest takeaway in the comments. 🎧 Shift Into Profit The podcast where people, process, and technology turn dealerships into profit machines. 🟡 For more on Siro, visit: https://www.siro.ai/