Why Design Thinking Matters

If someone asked you to define design thinking, would you be able to do it? In this episode of Get Reworked, Andrew Lindsay, global head of enterprise design at KraftHeinz, discusses why that lack of a clear definition is in part why design thinking has been called into question and advocates for why it's more important than ever. "In the absence of a design practice and design strategist and user researchers, engineers and product teams and business stakeholders are the hippo — the highest paid person's opinion — who drive those types of decisions. And so having that third-party perspective, that nonpartisan view coming from the design team really helps the teams take a step back, lead with data and insights, and then make more informed decisions," Andrew said. Highlights of the conversation include: What critics of design thinking got right and where they missed the mark. Why Andrew views design thinking is one form of business development. What goes into choosing which problem to solve when with design thinking. Have a suggestion, comment or topic for a future episode? Drop us a line at [email protected].