Why Developing Training Programs & Community is Essential for Security Buyers | Jay Jay Davey

Vendors need to start building relationships.Instead of looking at lead filters or lead generation.They need to start integrating with the community a bit more.And they need to start learning from the people on the ground, just building communities, essentially, because those communities are going to be filled with potential leaders of the future.And if you can get really good relationships with them now, that's going to influence buying decisions in the future.Brutally honest insights from Jay Jay Davey, SOC Client Lead, Chief Educational Support Officer, and Advisor.In this episode, I had a conversation with Jay Jay about his challenges, goals, what vendors do that piss him off, and the alternatives.Join Audience 1st TodayJoin 700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/Whenever you're ready, there are 3 ways I can help you and your go-to-market team:1. Conduct a one-to-one interview with an existing or ideal customer and extract the most useful insights and recommendations for action.2. Connect you with our CISO Panel to validate an idea, trend, message, service or product.3. Plan and facilitate a customer advisory board (CAB) with your key customers to drive loyalty for your company's brand. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com