Why Did Amazon Fresh Fail in Germany?

Boris Planer, Founder and Managing Director of Future Consulting, joins Natalie to discuss the news that Amazon is terminating its online grocery service in Germany. They discuss: What went wrong for Amazon Fresh in Germany, what does this tell us about Amazon's global grocery strategy, and where next? (It's all about the partnerships.) Inherent challenges of grocery retailing in Germany. Did you know that 98% of German consumers live within 10 minutes of a discounter?! The Amazon Effect - how competitors have raised their e-commerce game. Implications for Amazon Fresh internationally. The news follows a similar move in the UK earlier this year when Amazon scrapped Fresh outside of London and Manchester. Why you need to know more about Rohlik, the Czech grocery delivery start-up that has just announced a partnership with Amazon and is aiming to launch in 10 European cities over the next 6 years. The news was first reported by The Information. Bio: Boris Planer is a retail thought leader, speaker and consultant based in Frankfurt, Germany. He is the founder and managing director of Future Consulting, a consultancy supporting international retailers, suppliers and tech businesses in their efforts to spot trends early on and take new market opportunities effectively. Boris has 25 years of experience in retail insight and consultancy, including at retail insight group Planet Retail/Edge by Ascential and WGSN, the world's leading consumer trend forecasters. He is also a speaker at Zukunftsinstitut, the Institute for the Future based in Frankfurt and Vienna. Connect with Boris on LinkedIn.