EPISODE · Apr 20, 2018 · 57 MIN
Why Direct-to-Consumer is the Future of Furniture
from Business of Home Podcast · host Business of Home
With stints at McKinsey, Google and Birchbox, Maiden Home founder Nidhi Kapur has applied her digital brand-building skills to upholstery—sofas and chairs. On this week’s episode, she shares the good, the bad and the ugly of creating a direct-to-consumer custom furniture company—from sourcing and product development to marketing. This episode is sponsored by Fuigo.
What this episode covers
With stints at McKinsey, Google and Birchbox, Maiden Home founder Nidhi Kapur has applied her digital brand-building skills to upholstery—sofas and chairs. On this week’s episode, she shares the good, the bad and the ugly of creating a direct-to-consumer custom furniture company—from sourcing and product development to marketing. This episode is sponsored by Fuigo.
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Why Direct-to-Consumer is the Future of Furniture
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