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Why do brands keep chasing Gen Z? episode artwork

EPISODE · Dec 19, 2024 · 6 MIN

Why do brands keep chasing Gen Z?

from Breakfast Business with Joe Lynam

Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That’s 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even bothering to chase a segment of the market with very little disposable income and very little interest?Joining Joe to answer that was Andrew Murray, Executive Director with TBWA.

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Why do brands keep chasing Gen Z?

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Frequently Asked Questions

How long is this episode of Breakfast Business with Joe Lynam?

This episode is 6 minutes long.

When was this Breakfast Business with Joe Lynam episode published?

This episode was published on December 19, 2024.

What is this episode about?

Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That’s 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even...

Can I download this Breakfast Business with Joe Lynam episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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