Why Do I Need a New Strategy for Account Averages in Amazon Advertising?

The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Snail joke 2:21 Meet Clement Hynaux, Ad Badger Campaign Manager 3:55 Don’t be tricked by account averages! 7:40 Macro - Micro- Macro as a mental model for Total ACOS 15:24 How the Macro - Micro - Macro mental model works 21:07 Total ACOS example of zooming in and out 29:50 How this mental model works for all metrics 31:26 Steve Jobs's approach to wardrobe 32:24 How Ad Badger uses this in our Amazon PPC Software 36:56 How we use our software with Managed Services clients If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links Evolving Thoughts: Total ACOS for Amazon Advertising  RPSB: Still the Best Keyword Research Strategy? Get Total ACOS Data with Ad Badger’s Amazon PPC Software What’s a Mental Model?  🦡 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin