Why Do Lead Magnets Fail?

No one cares about your lead magnet! Wondering why your lead magnet is gathering dust on your website? It's probably because it's BORING. Tune in to today's episode of The Engaging Marketeer to discover what one is and how to create a genuinely sexy lead magnet that will grab people's attention. About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.