Why Do So Many Restaurants Fail? (Episode 089 - The Marketing Gateway Podcast)

Spoiler alert! It is a lack of marketing! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/. SOURCES https://stlouisrestaurantreview.com/why-restaurants-fail-cause-closures/ Why Restaurants Fail by H.G. Parsa et al Part I – https://daniels.du.edu/assets/research-hg-parsa-part-1-2015.pdf Part II – https://daniels.du.edu/assets/research-hg-parsa-part-2-2015.pdf Part III – https://www.researchgate.net/publication/293107223_Why_do_restaurants_fail_Part_III_An_analysis_of_macro_and_micro_factors Part IV – https://www.researchgate.net/publication/269990249_Why_Restaurants_Fail_Part_IV_The_Relationship_between_Restaurant_Failures_and_Demographic_Factors Part V – https://www.researchgate.net/publication/326881411_Why_Restaurants_Fail_Part_V_Role_of_Economic_Factors_Risk_Density_Location_Cuisine_Health_Code_Violations_and_GIS_Factors (Full text not available) The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: http://themarketinggateway.com/ Copyright 2025, The Research & Planning Group, Inc.