Why Do You Want What You Want?

We're closing in on saying goodbye to The Yellow Studio version 2.0. It's where every podcast episode I've ever produced (other than a few field recordings) was recorded. But I'm looking forward to the next chapter, The Yellow Studio version 3.0. Lots of people want more money, but they don't necessarily have any specific thing they want to do with it. They just think having more of it will make them happy. Or maybe they do know what they want - or think they do. A nicer house. A new car. Exotic vacations. Fancier restaurants to frequent. Many people want more recognition, but they don't know why. They envy famous people. They imagine what life might be like hearing applause or being chased for an autograph. Everybody wants something. Everybody wants many somethings. We all want a lot of things. Does that speak to our lack or our lack of gratitude? Or neither? Maybe it just speaks to our discontentment with whatever the status quo is. Warren Buffett is worth $87 billion, but he's still working every day to achieve and amass more. And he's giving away 99% of it so he's not doing it to lavish anything on himself. Reports claim he lives a fairly modest lifestyle. Ridiculously modest by the standards you'd expect of somebody with his income. So why does he want more? Why do you want more? Because you don't yet have it. And when you get it, it won't be enough. Never is. I'm gonna start by using LTW as a case study. Leaning Toward Wisdom kinda sorta officially began on Tuesday, October 30, 2001, as a blog. But I was posting content online beginning in the fall of 1996 and using the moniker, "Leaning Toward Wisdom." It was all done in HTML and the domain name wasn't LTW. This was before I was domain name savvy. Proved by the fact that I didn't register my own name domain until December 1999. It would be February 2005 before I'd snag LTW. I'm a slow learner. Why did I want to start journaling (we didn't call it blogging at the beginning) under the guise of LTW? I was approaching my 40th birthday when I began to chronicle things. Random things. I was all over the board. No focus. Just a bunch of scatter-shooting of thoughts, opinions and takes on whatever was on my mind. I had two kids in high school with my oldest having already turned 16. I can't remember why I wanted to do it at the very beginning. Maybe it's because the next year I would turn 40. Maybe it's because I could sense the high school days of my kids wasn't going to last more than a couple of more years. I was operating a retail company and putting in the typical long hours required of running any multi-million dollar enterprise. Maybe the journaling was therapeutic. I'm certain it was, but I'm old now and can't really remember all the details of the beginning. Give me a break. The Internet was young and so was I (reasonably so). Within a year I had put an audio file on my HTML site. No, it wasn't podcasting. We didn't yet know what that was. Keep in mind, Apple iTunes was launched on January 9, 2001. It would be about 3 years before the term podcasting would enter in 2004. But I do remember hearing about and reading about audio blogging. That's what prompted some of my first audio files going up on my horrible website. Hard drive space was hard to come by, and drives were expensive...so no, I do not have those original files. When I abandoned that original website - which I can't remember what it was because I didn't keep any of those original sites - all the content went away. Probably a blessing. I'm sure the stuff was dreadful. But the point is the question - why did I want what I wanted? Expression? Brain dumping? Venting? Chronicling? I suppose all those things were on my mind. I can tell you what was NOT on my mind. Building an audience. Only in my business endeavors did I really want to do that (for obvious reasons). Fast forward to the beginning of 2005 and I was much clearer in what I wanted. I registered the LTW domain name and started the podcast. Wordpress wasn't commonplace, but it was around. I found a local guy who did freelance web work on something called Expression Engine. It was a CMS like Wordpress, but it was on the scene at least 2 years before Wordpress. I think I spent a few hundred bucks to have the guy design me a site because I knew nothing about CMS and I wasn't interested in continuing the old HTML strategy. I was using Blogger at this point and I had been really regular in using it, linking it to my ugly long-winded URL where I had created an ugly HTML site. I liked the design the guy gave me, but my blogging and audio blogging slowed to a crawl after I got the design in place. I was busy with work and family. I just didn't have time to figure out how to pilot this stupid new web-based software. The site began to grow moss, weeds, and thorns. I had so wanted a new, snazzy design --- or thought I did. Instead, I found myself reverting back to the analog world where I was writing in my notebooks. Why did I want a new, cool design? Because I thought it would have the opposite effect. I thought if I had a site that was more captivating to ME, that I'd create more content. I still subscribe to that idea. In fact, whenever friends ask me for a bit of web help (no, I’m not a designer), I urge them to get a site that's not perfect, but one they're reasonably proud of --- because they'll be spending more time looking at it than anybody else. And in my experience, especially for folks just starting out with their first site, if people like their site they'll spend more time pumping out content. It's like the photographic evidence of our first child. We capture everything. By the time the second kid rolls in, we're lucky if we pay much attention to all the small moments. So I know some of the why's, but not all of them. But I do know the important ones, I think. Mostly, by the time I was really approaching LTW with more strategic intention, I only cared about one thing. Chronicling ideas for my kids. By now I was 45 and my oldest child was 22. That's very different than being 39 with an oldest child who is 16. And some important things had happened in those intervening years, too. I was about 5 years into a new role of leadership at church. I was still running a retailing company and I was pushing as hard as ever professionally. I've never been accused of lacking drive. ;) But something was happening. The church work was taking priority. My kids were nearing the end of their college careers. I knew what was likely to happen next. Marriage. Launching their own careers and lives. And I knew we were close to emptying the nest. It wasn't a mid-life crisis. I don't feel I've ever experienced that. Mostly because it feels like every phase of my life has experienced some degree of "crisis." :D Mortality is ever present. I'm weird. I get it. I think about subjects that depress others. Like death. It's inevitable. Yours, too. (Sorry, did that come as a surprise?) ;) But it started with a more positive, although for me depressing thought (because of what might have been) --- what if our great grandparents had been able to chronicle their lives? How cool would that be? But how sad, or angry, might you be if the technology had been available to your grandparents and they didn't do it? I was having these thoughts before the mobile revolution. Before everybody's cell phone contained a great camera and mic. I was thinking like this when podcasting was harder, but totally doable - even for a non-techie. And I'm a communicator. So it was deeper than an urge. It was more of a "I gotta do this" kind of a thing. So I did. Mostly to capture some things for my now grown up kids. Neither of them was married when I started. Rhonda and I now have 5 grandkids - four boys and one girl. What began as a project mostly for my kids (and my wife, only in that when I'm gone - yes, that's a metaphor for being DEAD) has now grown to expand 5 grandkids. Along the way, you joined me somehow. I recruited you. Coerced you. Bribed you. Begged you. Or you naturally found LTW so entertaining, compelling, or disturbing that you couldn't resist. Well, whatever the reason --- I'm thankful. And appreciative. Thank you! I knew what I wanted when I began. It's changed a bit, but only because the tribe - my tribe - has increased. But I was clear at the outset why I was doing it. And Simon Sinek has made a career of being the guy most people think invented the one-word question, "Why?" It's a great question and a better answer. I know my why with LTW. I've known all along why I wanted to produce LTW. Like that Westie dog attacking that ice cream cone (the graphic for today's show), I was clear about the reward. For myself. It was an entirely selfish endeavor. I wanted to pass on what I wanted to pass on. I didn't ask my kids about it. Rhonda and I have never talked about it. Truth is, I've never asked any of them if they've ever listened to a single episode. I rather doubt they have. And that's fine. I understand it. But I also know how people are when somebody dies. Photos, notes, and possessions that prior held not much meaning become very important. So it's likely to go with LTW and that's perfectly fine. Probably as it should be. Like I said, there are many older folks I once knew - and many more I never was able to meet because they died before my birth (or my ability to remember) - who I wish I could hear speak. That thought of a grandfather or great grandfather (or mother) recording some thoughts on audio or video fascinates me. What a gift it would be, right? LTW is my gift to my family. You're crashing our party and that's cool. Most people think about what they want in terms of jobs, incomes, and possessions. Increasingly, the younger generation is thinking in terms of experiences, too. But so do some older folks who love to travel. We want what we want....