Why Doing 'The Right Thing' Wins in Business

What happens when you decide to reinvent yourself… instead of slowing down?   In this episode of the Franchise Frontier Podcast, Dave sits down with Cheryl Alker, owner of Blingle Premier Lighting of Fort Myers, Florida, to unpack her journey from lifelong entrepreneur to building a thriving home services business later in life.   Cheryl shares what it really takes to start and grow a business from early struggles and first wins to scaling through strategic partnerships, customer experience, and community impact.   This episode is packed with real-world insight on:   Building trust in a "trust recession" Creating standout customer experiences Scaling through relationships and reputation Navigating seasonality and growth challenges   If you're thinking about business ownership or already in it his is a masterclass in resilience, adaptability, and doing things the right way.