Why Earned Media Builds More Trust Than Social Media — Jenny Beres of Pink Shark PR

In this episode of the Refine & Shine Podcast, host Angelina Rivera sits down with Jenny Beres, founder of Pink Shark PR, a woman-owned Los Angeles PR agency specializing in fintech, AI, and innovative consumer brands.Jenny breaks down why earned media builds more trust than social media, how third-party credibility shapes public perception, and why founders must take control of their brand narrative before the internet does it for them. From her journey as a former waitress turned copywriter to leading a respected PR agency with clients featured in Forbes, The New York Times, and TechCrunch, Jenny shares powerful insights on storytelling, visibility, and leadership—especially for women in male-dominated industries.Together, Angelina and Jenny explore the real role of PR (beyond press releases), the dangers of hustle culture, the importance of routines and self-care, and practical steps entrepreneurs can take today to increase credibility and refine how they show up in the world.This episode is a must-listen for entrepreneurs, business owners, and leaders who want to build trust, authority, and long-term visibility without relying solely on social media.In this episode, you’ll learn:Why earned media creates more credibility than social media or paid adsThe difference between PR, advertising, and social media marketingWhy press releases alone are not a PR strategyHow storytelling builds trust and authority for foundersWhy women often struggle to recognize and communicate what makes them exceptionalHow journalists actually think—and why they aren’t your marketing teamThe importance of controlling your brand narrative before others doThe risks of pay-to-play media disguised as earned coverageHow burnout and hustle culture harm long-term business successWhy routines, sleep, and boundaries are essential for high performersA simple action step to start building relationships with journalists todayAction Step from Jenny:Find a journalist whose work you admire. Read their articles, engage with their content, and build a genuine connection before pitching your story.🔗 Connect with Jenny Beres🌐 Website: https://pinksharkpr.com💼 LinkedIn: Jenny Beres🔗 Connect with Angelina Rivera🌐 Website: angelinarivera.com📅 Book a Free Discovery Call: angelinarivera.com/links📲 Instagram: @refineandshinepodcast | @the.angelina.rivera🎧 YouTube: Refine and Shine Podcast | Angelina Rivera💼 LinkedIn: Angelina Rivera | Refine and Shine Podcast📲 TikTok: https://www.tiktok.com/@refineandshinepodcast🧘‍♀️ Sukha App – 7-Day Free Trial (no card required): TheSukha.co/?ref=angelina🛍️ Work With Me — Courses & Coaching: https://angelinarivera.com/coaching-services#RefineAndShinePodcast #EarnedMedia #PublicRelations #PRStrateg #WomenInBusiness #WomenInTech #FounderVisibility #BrandStorytelling #PersonalBranding #BusinessCredibility #EntrepreneurLife #ThoughtLeadership #AIandFintech If this episode inspired you, please like, subscribe, and leave a review on your favorite podcast platform! ⭐Your feedback helps the Refine & Shine Podcast reach more amazing listeners like you.Don’t forget to share this episode with someone who needs a reminder that healing and transformation are possible at any age. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.