Why Email Open Rates Are Still Important in a Post iOS 15 World (Season 2 Episode 40)

After iOS 15 email marketing was changed forever, and email open rates are no longer important, right? Wrong. Since the moment that iOS 15 was a gleam in Tim Cook’s eye, self-styled email marketing experts began advising that you could start ignoring open rates because, and we quote, “they are no longer accurate” and “they are artificially inflated by iOS 15.” To paraphrase a beloved children’s story, this is terrible, horrible, no good, very bad advice. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/email-open-rates-are-still-important-after-ios-15/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com