Why Emotional Connection Wins in Business & Marketing

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we dive into how a mix of psychology, technology, and storytelling can elevate brands and help entrepreneurs grow their businesses.Joining us is Andrea Chase, co-founder & CMO of BAITS Global Inc. and MarketingVerse, a seasoned entrepreneur and communications consultant with a passion for empowering women-led businesses. Andrea shares her entrepreneurial journey, the psychology behind effective marketing, and how her agency is helping tech ventures and service businesses scale through powerful marketing strategies.Key Highlights:Psychology in Marketing: Why understanding consumer behavior is key to creating compelling, action-driving messages. Empowering Women in Tech: How Andrea pivoted from a tech startup to founding an agency dedicated to helping women-led businesses thrive. Mentorship & Mental Stamina: The importance of mentorship and maintaining mental resilience in the entrepreneurial journey. Strategic Thinking: How broad experience allows Andrea to create focused marketing strategies tailored to a client’s goals. Future Vision: Andrea’s plans for creating impact through MarketingVerse, voiceover work, and thought leadership.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.