Why Erik MacPherson Stopped Doing the Work and Started Working ON His Agency

#195 In this episode of Over a Pint Marketing, Pat sits down with Erik MacPherson, founder and CEO of TMC Digital Media, a HubSpot Platinum agency partner of 10+ years.  MacPherson traces his path from selling business internet connectivity in the late-90s dot-com boom, through a failed dog-wash import venture, to founding TMC in 2012 — and explains why it took hitting rock bottom to finally bet on himself. Topics Covered Erik's path from corporate sales into founding TMC in 2012 The moment he decided to bet on himself, and why Why sales experience gives agency owners a new-business edge Becoming a HubSpot Platinum partner and finding a niche Building a team instead of trying to do it all solo What's changed (and hasn't) in the agency business since 2012 His thoughts on work-life harmony   Connect with Erik here: https://www.linkedin.com/in/erikmacpherson/?skipRedirect=true Make sure to connect with Pat here: [email protected] Connect with Ascedia here: https://www.ascedia.com/contact   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.    Maybe it's time your site gets a tune-up? Connect with us.