Why Every Business Needs a Great Newsletter with Amith Nagarajan: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Amith is the founder of rasa.io - a company that makes it incredibly easy for any business to send a great newsletter. Rasa.io is a platform that is easy to use and automates the steps in creating a newsletter to allow anyone to send a fantastic newsletter on a frequent basis. In addition to making it easy, rasa.io uses AI to personalize the content for every reader automatically, which results in much better performance. Top 3 Value Bombs 1. The problem companies have today, no matter your brand, is that people forget you. It's extremely easy in the world we live in today to be forgotten. 2. Curation is getting the best possible content together - not just about your product or your company - but also circles surrounding your topic. 3. Every business needs to be connected on a high frequency basis or else you'll be forgotten. Rasa.io – Visit Amith's website for his special offer for Fire Nation! (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.) Sponsor HubSpot HubSpot's AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence