Why Every Personal Brand Looks the Same | Simeon Stanford | The Beauty of Business ep. 27

Simeon Stanford spent a decade in sales, then a decade running two companies with clients like 3M, Tefal, and EA Sports. Last summer he closed both. Not because the work was bad, but because the vision was no longer shared, and because a decade of what he calls unsexy products left him wanting the opposite: the cool economy. Now he's rebuilt himself as a brand of one. Registered as a company, designed from scratch, down to a logo drawn on paper and a name with two meanings. In this episode, Simeon and Alexander get into what it costs to walk away from a decade of work, why most personal brands are template copies of each other, and what luxury brands keep getting wrong about the next generation of buyers. What's covered: Why he closed both companies, and what happens when partners stop sharing a vision The £99-a-month website builder that corporations loved and tradesmen couldn't hear him sell "That's not a personal brand, that's borrowed ideas": building an identity nobody can copy Which luxury brand does exclusivity best right now, and why Breitling wins on humbleness The AP x Swatch collab, off-the-cuff partnerships, and a Chanel x McDonald's thought experiment Why 65-year-olds shouldn't be deciding how luxury speaks to 25-year-olds If you're for everyone, you're for no one Connect with Simeon: https://www.linkedin.com/in/simeonstanford/ Email him: [email protected] Two episodes ago, Tommaso Pierini named his brand the one word fashion refuses to say: basic. Simeon named his after the same idea: 101. Watch the Tommaso episode next: https://youtu.be/72ZMdNXjlFQ The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io