Why every video production quote feels like a guess EP #409 episode artwork

EPISODE · Jul 15, 2026 · 8 MIN

Why every video production quote feels like a guess EP #409

from The Den Lennie Show · host Den Lennie

Most video production company owners can quote a hundred jobs and still freeze on every one. This is the first of a seven-part run on the thing your clients quietly wrestle with most: getting paid properly. If you run a video production business and every quote still feels like a guess, this episode names why and hands you the fix. The problem was never the number. It's that there's no method underneath it.Inside this episode:Why experience never cures the quoting freeze, and what actually doesThe four-part cost-of-delivery method that turns video production pricing from a feeling into a calculationThe costs most owners leave off a quote: their time, gear, overhead, and marginHow to set a floor you can explain, so you stop folding the moment a client leans on your day rateThe one move this week that exposes the gap between what you charge and what the work truly costsDen Lennie has spent eight years coaching more than 178 video production company owners to add over $52M in combined revenue, with average client growth around $292K in eighteen months.https://denlennie.com/growth-strategy-sessionLearn about the VBA Elite Boardroom here: https://denlennie.com/mentoringMentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie

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Most video production company owners can quote a hundred jobs and still freeze on every one. This is the first of a seven-part run on the thing your clients quietly wrestle with most: getting paid properly. If you run a video production business and every quote still feels like a guess, this episode names why and hands you the fix. The problem was never the number. It's that there's no method underneath it. Inside this episode: Why experience never cures the quoting freeze, and what actually ...

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Why every video production quote feels like a guess EP #409

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