Why Everyone Lies in B2B Sales with Benjamin Dennehy episode artwork

EPISODE · Jun 29, 2026 · 37 MIN

Why Everyone Lies in B2B Sales with Benjamin Dennehy

from Strategy Sprints · host Strategy Sprints

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ What you will learn: - Why everybody in the sales process is lying -- and why that started in childhood - The professional vs amateur distinction (the 69-step surgeon analogy) - Why cold calling still works and "it doesn't work" is just an excuse - How to detach emotionally by prospecting at volume - How control -- not charisma -- is what actually closes deals 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

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Why Everyone Lies in B2B Sales with Benjamin Dennehy

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