Why Feedback Has Shifted From a Soft Skill to a Strategic Imperative

Storytelling and feedback have become essential differentiators for lawyers navigating an increasingly competitive legal market. In the latest episode of the LMA Podcast, Julie Chodos sits down with Anne marie Houghtailing to discuss how intentional communication shapes the business of law — from winning work and elevating client relationships to developing talent and building healthier firm cultures. Tune in to learn: - How storytelling strengthens business development, differentiates attorneys in crowded markets, and helps firms move beyond information‑heavy pitches. - Why consistent, real‑time feedback is a business imperative, impacting productivity, talent development, and the client experience. - Where firms lose money and momentum when communication breaks down — and how to correct it. - The myths that hold lawyers back from giving and receiving the information needed to grow. - Practical ways to integrate storytelling and feedback into pitches, training, team leadership, and day‑to‑day client service.