Why Fewer Leads Can Mean Bigger Wins: Smart Marketing in the Trades with Laura Koester

In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it's anything but boring. 🎙️ From her start in telecom and veterinary marketing to leading strategy in the trades, Laura breaks down what it really takes to succeed in today's home services landscape. Fewer leads? No problem. It's all about base hits, big trust, and data that actually matters 📈. If you're into real talk about scaling smart, empowering teams, and staying sane in shifting markets—this one's for you! Additional Resources: Connect with Laura on LinkedIn Connect with Katie Donovan Follow Camp Digital on LinkedIn Learn more about Camp Digital Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn Key Takeaways: Fewer leads, higher quality: Prepare for this new norm by treating every lead like gold. Marketing is now about consistent base hits—not one-off wins. Success starts with strong operations; marketing can't cover operational gaps. Planning 20 weeks ahead creates structure that enables flexibility and rapid adjustment. Empower your team to act like owners—owning revenue outcomes, not just tasks.