Why Founder Led Brands Are Taking Over | Upside #81

This week we’re trying something a bit different.We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that completely miss the mark, to the growing use of AI in big brand ads.We get into:Why founder-led content is driving so much engagement right nowWhy big brands struggle to replicate itThe problem with modern “story-first” ads that forget the productWhy some campaigns feel completely disconnected from realityThe rise of AI-generated ads and the backlash that comes with itWhether AI is actually improving advertising or removing what makes it workIf you’re building a brand or working in marketing, this is a real look at what’s working right now — and what isn’t.00:00 – Trying something new 01:30 – The GOOD: founder-led brands 06:30 – Why big brands can’t replicate it 10:00 – The BAD: ads that don’t sell anything 15:00 – Why storytelling can go wrong 18:30 – The UGLY: AI in advertising 24:00 – Coca-Cola AI ad breakdown 28:00 – AI vs real creative work 32:00 – Final thoughts