Why Franchisees Are the Hidden Goldmine for Restaurant Tech with Edith Wiseman of FRANdata

In this engaging episode of the Modern Solutions for Modern Restaurants podcast, Paul welcomes Edith Wiseman, President of FRANdata, to discuss the often overlooked but critical role of franchisees in the restaurant technology sector. Edith highlights the untapped potential of the franchisee market, explaining why it's a gold mine for tech solutions and how her company helps tech providers navigate and target this complex landscape. The conversation delves into the dynamics between franchisors and franchisees, strategies for successful tech sales, and the insightful data FRANdata provides to bridge the gap. This episode offers invaluable insights for anyone involved in restaurant tech or franchise operations.  Learn more at: https://popcorngtm.com/frandata