Why Freight Broker Cold Calling Script Don't Work [4 REASONS]

If you haven't heard it before I'm here to tell you now – cold calling scripts do not work! They have never worked and all it will do is drive away a potential client. In today's episode of Freight Broker Boot Camp, I list five reasons why cold-calling scripts don't work and share with you what DOES work!    Timestamps:  [00:00] Why cold calling scripts don't work  [00:58] #1 – Your script is boring  [01:27] You get 5 seconds to get their attention   [01:59] #2 – You lack personality  [02:39] Know, like, and trust  [03:31] #3 – You sound like everybody else  [04:12] Different is better than better   [04:49] #4 – Sales requires more than a magic cold-calling script  [05:22] Even a good script will just get you in the door  [06:07] A.I.D.A  [08:23] Recap  [08:43] Subscribe, Rate & Review! ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE Recently Ranked "Top 30 Freight Podcast"