Why Graduation Is Higher Ed’s Most Overlooked Growth Lever with Chase Rigby of Tassel

Send us Fan MailChase Rigby is the CEO of Tassel, a platform modernizing graduation experiences for universities worldwide. A former Google PM and Chief Product Officer at Canopy, his career sits at the intersection of education, technology, and product innovation.💡 5 Things You’ll Learn in This Episode:Why graduation is a key (and overlooked) growth moment  How Tassel simplifies complex commencement logistics  Where AI improves the student and admin experience  How graduation drives alumni engagement and giving  Why Tassel helps students earn money at graduation✨ Episode Highlights:[00:02:57] Graduation as a growth and marketing moment [00:05:22] Unifying registration, tickets, and stage flow [00:09:17] A student earns $3,500 via digital announcements [00:11:53] Saving thousands of admin hours with AI [00:14:18] The “cap-and-gown cartel” and outdated business models [00:16:56] Better graduation to stronger alumni ties [00:19:29] Disrupting the cap-and-gown model 😎 Stay updated with Edtech Insiders! Follow us on our podcast, newsletter & LinkedIn here.🎉 Presenting Sponsor/s:Innovation in preK to gray learning is powered by exceptional people. For over 15 years, EdTech companies of all sizes and stages have trusted HireEducation to find the talent that drives impact. When specific skills and experiences are mission-critical, HireEducation is a partner that delivers. Offering permanent, fractional, and executive recruitment, HireEducation knows the go-to-market talent you need. Learn more at HireEdu.com. This season of Edtech Insiders is brought to you by Cooley LLP. Cooley is the go-to law firm for education and edtech innovators, offering industry-informed counsel across the 'pre-K to gray' spectrum. With a multidisciplinary approach and a powerful edtech ecosystem, Cooley helps shape the future of education. Every year, K-12 districts and higher ed institutions spend over half a trillion dollars—but most sales teams miss the signals. Starbridge tracks early signs like board minutes, budget drafts, and strategic plans, then helps you turn them into personalized outreach—fast. Win the deal before it hits the RFP stage. That’s how top edtech teams stay ahead.