Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand

In this episode of The Unified Brand Podcast, we sit down with designer and founder of Mifland, Tobi Egberongbe to explore the power of storytelling, timeless products, and building a brand people emotionally connect with.From vintage Redwing boots and worn-in watches to the philosophy behind creating products that age with meaning, this conversation dives deep into why the best brands focus on identity over trends.We discuss:Why every great brand needs one instantly recognizable productThe danger of copying trends and becoming “too referential”How vintage culture is reshaping fashion and consumer behaviorCreating products with emotional longevity and personal storiesBuilding a lifestyle brand rooted in happiness, creativity, and experienceThe future of retail, pop-ups, collaborations, and community-driven brand experiencesLessons founders can learn from Porsche, Apple, Rolex, and moreThis episode is packed with insights for founders, creatives, marketers, and anyone interested in building brands with substance and staying power.Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back.Take the Brand Power Assessment: ⁠BrandPowerScore.co.uk⁠Book a ⁠Free Brand Discovery Call:⁠Subscribe for more episodes focused on building stronger, smarter, and more unified brands.Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠