EPISODE · May 22, 2025 · 21 MIN
Why “Grow My Business” Isn’t a Good Goal
from The Vignette Effect · host Raquel Furman, Vignette Brand Studio
“I just want to grow my business.”It’s the most common thing I hear on discovery calls—and the first thing we have to unpack. Because “grow my business” isn’t actually a goal. It’s a vague wish wearing a blazer.In this episode, we’re breaking down why generic goals don’t work—and how to set ones that do. If you’re feeling scattered, stalled out, or like your to-do list never quite moves you forward, this one’s for you.Inside:Why clarity beats hustle every timeWhat to say instead of “grow my business”How to turn big dreams into aligned, doable goalsA SMART-er approach to goal setting (minus the burnout)Why honoring your capacity is the key to consistent progressIf your big ideas keep getting stuck in “someday,” hit play. Let’s turn that vision into a strategy that actually fits your brand, your energy, and your life.🎧 Listen now and give your goals a serious glow-up.Resources & Links:Book a discovery call with Raquel hereLearn more about coaching with Vignette Brand Studio here.Follow on Instagram: @raquel.furman
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What this episode covers
You’ve got a big, beautiful vision, but your task list? Looks like chaos on caffeine. In this episode, we’re talking about how to set goals that actually fit your vision and your real-life energy levels. You’ll learn why “grow my business” isn’t a real goal (and what to do instead), how to chunk big dreams down without burning out, and why alignment beats hustle every time.
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Why “Grow My Business” Isn’t a Good Goal
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