Why Health Payers Need a Unified Content Strategy

Ashish Desai, President of Benefits Lifecycle Solutions at Simplify Healthcare, believes that a health care provider should not have to call a payer to plan treatment or submit a bill; he should be self-served through a web search or chat. As we know, the health care field is far away from such simplicity.In this video, Desai and Jami Hernandez, Senior Vice President of Product Engineering & Development at Simplify Healthcare, discuss how insurers can bring all their systems together around consistent content. Hernandez says this is critical so that an appeals department acts on the same information given to the member when that member signed up for the plan. But it's getting harder and harder as the number of channels for sharing information (web, chat, call center) proliferates. The member (as well as their providers and care managers) must get the same information through every channel they choose.Learn more about Simplify Healthcare: https://simplifyhealthcare.com/Healthcare IT Community: https://www.healthcareittoday.com/