Why Healthcare Needs Hospitality to Grow with Marcelle Parrish, CCO of ClearChoice Dental Implant Centers

Meaningful change for patients comes from healthcare focused on hospitality. Marcelle Parrish emphasizes the importance of a patient-focused approach in healthcare. She says that studying, understanding, and improving each step of the patient experience is crucial.Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.On today’s episode, we talk with Marcelle Parrish, CCO of ClearChoice Dental Implant Centers. ClearChoice Dental Implant Centers, equipped with innovative technology, serves more than 200,000 patients across the United States through advanced oral treatments that can help lead to better overall health and quality of life. Guest Bio:Marcelle Parrish, Chief Commercial Officer of Clear Choice Dental Implant Centers and Chief Digital Officer of TAG - The Aspen Group, is responsible for developing innovative strategies to deliver business results across the TAG family of brands and reimagine patient experiences.A Kansas City native, Marcelle graduated from Southern Methodist University and attended George Washington University for her MBA. Upon graduating, she embarked on a 25+ year career holding major digital and brand leadership positions at global retail and direct-to-consumer organizations including Johnson & Johnson, eBay, and Ralph Lauren.Timestamps:00:22 - About ClearChoice00:55 - Marcelle’s journey04:52 - Hospitality in healthcare07:02 - Design in healthcare10:37 - How ClearChoice leverages technology15:03 - Adapting to consumers26:20 - Future thinking34:57 - Where to find Marcelle35:28 - Sid’s takeawaysSponsor:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.Links:Connect with Marcelle on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.