Why HVAC Techs Keep Getting the Wrong Parts and Losing Money with Laurence Michelson Part 1

In this episode of the HVAC Know It All Podcast, host Gary McCreadie is joined by Laurence Michelson, Co-Managing Partner at Cool Daddy LLC, Director of ObjectStep, HVAC Constitution expert at AlphaSights. and former Senior HVAC Counterman at A&R Supply, South Florida. They will explore the life of an HVAC suppliers counterperson, the disconnect between technicians and suppliers, and why proper communication and product knowledge are crucial for success in the industry. Laurence Michelson shares insights on the challenges HVAC suppliers face, the disconnect between counter staff and technicians, and why technicians should take responsibility for verifying parts. They also discuss the importance of supplier training, the role of technology in HVAC distribution, and how better communication can prevent costly mistakes in the field. This episode is filled with real-world HVAC insights, industry challenges, and practical advice to help technicians and suppliers improve communication and efficiency. Laurence shares his perspective on the responsibilities of counter staff and technicians, the impact of poor communication on business operations, and why verifying parts is crucial. He emphasizes the need for supplier training, the role of technology in HVAC distribution, and how better collaboration can prevent costly mistakes. This episode provides valuable lessons for HVAC professionals looking to streamline their workflow and strengthen supplier relationships. Expect to Learn: 1.The importance of training for counter staff to improve service quality. 2. The role of HVAC suppliers and the challenges faced behind the counter. 3. Why technicians should verify parts before leaving the supplier. 4. How poor communication between suppliers and technicians leads to costly mistakes. 5. How technology and better processes can streamline HVAC supply operations. Episode Highlights: [00:00] – Introduction to Laurence Michelson [01:04] – Laurence's HVAC Supply Journey: Technology, Challenges & Industry Change. [06:33] – HVAC Supply Mistakes: Why Verification & Education Matter.  [11:02] – How Top Suppliers Train Staff & Adapt to A2L Refrigerants in HVAC & Multiple Trades. [14:45] – Why HVAC Suppliers Struggle with Parts Accuracy & Information Access. [18:12] – The Counter Phone Struggle: Why Calls Get Delayed & How to Improve It This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Supply House: https://www.supplyhouse.com/ Cool Air Products: https://www.coolairproducts.net/ Lambert Insurance Services: https://www.lambert-ins.com/  Follow the Guest Laurence Michelson on: LinkedIn: https://www.linkedin.com/in/ljmfla/ ObjectStep: https://www.linkedin.com/company/objstep/ AlphaSights: https://www.linkedin.com/company/alphasights/ A&R Supply South Florida : https://www.linkedin.com/company/a-r-supply-south-florida/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/  Instagram: https://www.instagram.com/hvacknowitall1/