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May 20, 2021 52 min

Why Hype Is Misunderstood and a Force for Good

from B2B Growth Hosted by Sweet Fish

In this 24th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

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Why Hype Is Misunderstood and a Force for Good

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This episode was published on May 20, 2021.

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